From now into October, Target is rolling out products across tons of different categories adorned in plaid patterned packaging. Products span from Fekkai hair care to Listerine oral care to Sonia Kashuk beauty (pictured). The list goes on to include more than 360 items in total!
 
“Plaid has been a defining element of style for every generation,” says Julie Guggemos, Target senior vice president, product design and development. “With an increased focus on style, we’re doubling down on offering our guests fun, compelling design-inspired surprises around every corner by embracing one of this season's biggest trends, plaid, in a way only Target can.” 
 
It's a novel idea for a company to tie in assorted brands with limited edition exteriors and also makes basic health and beauty products such as Chapstick or mouthwash into trendy items you must have now!